Success

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Rework

by Jason Fried from Crown Business

Amazon Exclusive: Seth Godin Reviews Rework

Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That's a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book.--Seth Godin

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Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. 

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

The 48 Laws of Power

by Robert Greene from Penguin (Non-Classics)

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention--grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

Drive: The Surprising Truth About What Motivates Us

by Daniel H. Pink from Riverhead Hardcover

hardback, Riverhead Hardcover,by Daniel H. Pink

If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

by Kelly Cutrone from HarperOne

Kelly Cutrone has long been mentoring women on how to make it in one of the most competitive industries in the world. She has kicked people out of fashion shows, forced some of reality television's shiny stars to fire their friends, and built her own company-one of the most powerful PR firms in the fashion business-from the ground up. Through it all, she has refused to be anything but herself. Kelly writes in her trademark, no-bullshit style, combining personal and professional stories to share her secrets for success without selling out. Let's face it: this is a different world than the one in which our mothers grew up, and Kelly has created a real girl's guide to making it in today's world. Offering a wake-up call to women everywhere, she challenges us to stop the dogged pursuit of the -perfect life- and discover who we are and what we really want. Then she shows us how to go out there and get it. Much of our culture teaches us to muzzle our inner voice and follow the crowd; Kelly enables us to stop pretending and start truly living. With chapters on how to find your tribe (those like-minded souls who make your heart sing), how sometimes a breakdown is really a breakthrough, and how there is no such thing as perfection, Kelly also shares practical advice, such as how to create a personal brand and how sometimes you have to fake it to make it. Raw, hilarious, shocking, but always the honest truth, If You Have to Cry, Go Outside calls upon you to gather up your courage like an armful of clothes at a McQueen sample sale and follow your soul wherever it takes you. Whether you're just starting out in the world or looking to reinvent yourself, If You Have to Cry, Go Outside will be the spark you need to figure out what you have to say to the world-and how you're going to say it.

Kelly Cutrone has long been mentoring women on how to make it in one of the most competitive industries in the world. She has kicked people out of fashion shows, forced some of reality television's shiny stars to fire their friends, and built her own company—one of the most powerful PR firms in the fashion business—from the ground up. Through it all, she has refused to be anything but herself.

Kelly writes in her trademark, no-bullshit style, combining personal and professional stories to share her secrets for success without selling out. Let's face it: this is a different world than the one in which our mothers grew up, and Kelly has created a real girl's guide to making it in today's world. Offering a wake-up call to women everywhere, she challenges us to stop the dogged pursuit of the “perfect life” and discover who we are and what we really want. Then she shows us how to go out there and get it. Much of our culture teaches us to muzzle our inner voice and follow the crowd; Kelly enables us to stop pretending and start truly living.

With chapters on how to find your tribe (those like-minded souls who make your heart sing), how sometimes a breakdown is really a breakthrough, and how there is no such thing as perfection, Kelly also shares practical advice, such as how to create a personal brand and how sometimes you have to fake it to make it.

Raw, hilarious, shocking, but always the honest truth, If You Have to Cry, Go Outside calls upon you to gather up your courage like an armful of clothes at a McQueen sample sale and follow your soul wherever it takes you. Whether you're just starting out in the world or looking to reinvent yourself, If You Have to Cry, Go Outside will be the spark you need to figure out what you have to say to the world—and how you're going to say it.

The 7 Habits of Highly Effective People

by Stephen R. Covey from Free Press

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges. Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"--a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting), and much more. This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. --Joan Price

"A wonderful book that could change your life" Tom Peters, bestselling author of In Search of Excellence. Covey presents a holistic, intergrated, principle-centered approach for solving personal and professional problems With penetrating insights and pointed anecdotes, Covey reveals a step by step, and human dignity principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

The Secret

by Rhonda Byrne from Atria Books/Beyond Words

The life transforming secret to understand the hidden, untapped power that's within you.

How To Win Friends and Influence People

by Dale Carnegie from Simon & Schuster

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price

How to Win Friends and Influence People is the first, and still the finest, book of its kind. One of the best-known motivational books in history, Dale Carnegie's groundbreaking work has sold millions of copies, has been translated into almost every known written language, and has helped countless people succeed in both their business and personal lives.

First published in 1937, Carnegie's advice has remained relevant for generations because he addresses timeless questions about the fine art of getting along with people: How can you make people like you instantly? How can you persuade people to agree with you? How can you speak frankly to people without giving offense? The ability to read others and successfully navigate any social situation is critically important to those who want to get a job, keep a job, or simply expand their social network.

The core principles of this book, originally written as a practical, working handbook on human relations, are proven effective. Carnegie explains the fundamentals of handling people with a positive approach; how to make people like you and want to help you; how to win people to your way of thinking without conflict; and how to be the kind of leader who inspires quality work, increased productivity, and high morale.

As Carnegie explains, the majority of our success in life depends on our ability to communicate and manage personal relationships effectively, whether at home or at work. How to Win Friends and Influence People will help you discover and develop the people skills you need to live well and prosper.

A Whole New Mind: Why Right-Brainers Will Rule the Future

by Daniel H. Pink from Riverhead Trade

The paperback edition of Daniel H. Pink's groundbreaking book, A Whole New Mind.

Described by reviewers as "an audacious and powerful work," "a profound read," "right on the money," and "a miracle," the book reveals the six abilities individuals must master in an outsourced and automated world. Several publications named A Whole New Mind one of the best business books of 2005. It is now being translated into 12 languages -- and will appear across Europe and Asia in 2006.

For this updated and expanded edition, Pink has added dozens of new tools, tips, and exercises to help individuals and organizations sharpen their right-brain capacities. Find out why Thomas L. Friedman, author of the mega-bestseller The World is Flat, calls A Whole New Mind his "favorite business book."

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life

by Spencer Johnson from G. P. Putnam's Sons

Outline Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese a

Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.

Dr. Johnson, coauthor of The One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations--anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there's no single way to deal with change, the consequence of pretending change won't happen is always the same: The cheese runs out. --Lou Schuler

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Robert B. Cialdini from Harper Paperbacks

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.